Hello and welcome to a refreshed MAX! 

 May 14, 2021

The pandemic has brought with it challenges galore, and their respective solutions in spades, but it also created an opportunity for us at MAX. Our leadership team have taken some time to look inward, outward, backwards and forwards, and evaluate and invest in re-invigorating our brand and our business. Progress towards a new brand has been in the works for some time, but the arrival of our new Director of Marketing and Growth, Christa Steeves, last September has truly propelled us into 2021 on track. With a vibrant new look, and colors that embody each part of our #maxfam programs, our brand and tagline: ‘enrich your life’ is coming to carry greater heft and clearer meaning.  

At MAX we offer a lot of programs and services! In the past it has not always been so easy to explain all that we do. Now we have it all sorted in a way that we think makes a lot of sense. The four current pillars of MAX are: Fitness, Families, STEAM and ARTS. Everything we do has found a home and tells our story through these channels. After all, our mission is to provide healthy and active programing for the whole family!

With what we do delineated, it has also been important for our whole company to get on the same page about how we do our work and how we all, including the families we serve, operate as the #maxfam. This is where our values come into play. They are simple and clear, and we are working on implementing them into everything we do within our company, in the community and with you and your kiddos!

  • Be Fun. Laugh at yourself, laugh with others. Enjoy the little things as they are the big things. Take the time to connect.
  • Be Helpful. There is always a way. Think solutions not problems. Our mission is my mission. How can I help is as important as I need help.
  • Be Well. We walk our talk. Physical wellbeing is a priority. Psychological help is imperative. Put your oxygen mask on first. Make time for the things that light you up. Manage your time as well as your energy. Always learning.
  • Be Kind. Take care of each other. Golden rule. Golden rule 2.0. We all have shared experiences. We are all equal and valuable. Honesty, integrity, inclusion and respect- always. 

We will be doing our best to rise to the needs of our clients and community, but your feedback about how we are doing and what we could do better is always welcome. We love to hear from you. 

-The MAX Team