enrich your life. 

en·rich | \ in-ˈrich , en- \ enriched; enriching; enriches

(transitive verb) to make rich or richer especially by the addition or increase of some desirable quality, attribute, or ingredient

//the experience will enrich your life

a. to supply with abundance anything desirable

b. giving increased enjoyment or appreciation

c. to increase wealth or to endow with fine or desirable qualities

d. to make more beautiful; adorn; decorate

e. to make finer in quality, colour, flavour, offerings, experience, etc

Get the MAX Vision, Mission, Values

MAX is a locally-owned and operated company in Newfoundland and Labrador, servicing the greater metro St. John’s region and neighbouring communities. For 10 years MAX has been helping families lead active, healthy, and happy lives through a variety of programs for families - the kids, and adults alike! 

MAX is a proud member of the Killick Capital group of companies, a leading Atlantic Canadian private equity firm, dedicated to partnering with Atlantic Canadian and Aerospace businesses. Killick Capital is passionate about developing companies which flourish, and help us do just that by offering industry, strategic, and business development expertise to our leadership team.

It is our mission at MAX to help people of all ages lead better lives by providing active, enriching, high-quality programs in the right environments. Our vision for the future is simple: To inspire and enable our community to live their happiest, healthiest lives. We are here to help enrich your life.

NLVaxPass Scanning at MAX

Our Values

Be Helpful

There is always a way. Think solutions not problems. We are all on the same team. Our mission is my mission. My actions impact our vision. Roll up your sleeves. How can I help is as important as I need help.

Be Fun

Laugh at yourself, laugh with others. Enjoy the little things as they are the big things. Take the time to connect. Act your shoe size not your age.

Be Well

We walk our talk. Physical well-being is a priority. Psychological health is imperative. Put your oxygen mask on first. Make time for the things that light you up. Manage your time as well as your energy. Always learning and growing.

Be Kind

Take care of each other. Follow the golden rule. And the golden rule 2.0. We all have shared experiences. We are all equal and valuable. Honesty, integrity, inclusion & respect - always.

Where We've Been


As everyone adapted to the global COVID-19 pandemic, MAX pivoted to offer many of our programs virtually and then quickly adapted to offer safety protocols in all our facilities to meet and exceed public health guidelines.


In 2019, a fire completely destroyed our Mount Pearl location, however, the change allowed us to operate in smaller buildings and get closer to the communities we serve by leveraging our strong relationships with municipalities and community organizations.


2018 was a big year as MAX added two additional afterschool satellite locations at the Kenmount Terrace and Southlands community centres as part of an official relationship with the City of St. John's. In addition we carried out a $1,000,000 renovation of our Mount Pearl location, purchased our third regulated child care license, and began operating a preschool program in the east end at our New Cove Road location. 

In 2018, MAX also purchased a STEM For Kids franchise and began building our very own proprietary STEAM curriculum! STEAM extended our product offering to an educational space while staying true to our promise of delivering enriching activities in a hands-on, active way. 


MAX purchased a Music Together license from the American-based franchise in 2017, bringing parents and children ages 0-5 to MAX to learn the magic of music in a fun and interactive way.


A second MAX childcare space was opened in 2015, with the purchase of Gingerbread House, an existing preschool and childcare centre in Mount Pearl.

In addition in 2015, the afterschool program continued to grow into satellite locations in Mount Pearl, Paradise, and Conception Bay South.


Afterschool programming became MAX’s core offering. We differentiated our program by prioritizing active and healthy living, giving kids a much needed outlet for physical activity. MAX strives to be the opposite of a 'homework club' because we strongly believe for a child to excel academically, socially, and emotionally, physical activity is central to their wellness.


MAX moved into childcare in 2013, by acquiring our license to provide regulated childcare to the community in Mount Pearl. The first MAX childcare operated from our Olympic Drive location.


Our third MAX building was purchased to extend our reach to Mount Pearl in 2012. Another 19,000 sq ft of activity and athletics space, bringing the total MAX space to just over 60,000 sq ft.


MAX Fitness was launched in 2011, with a unique value proposition offering group training and 'functional' fitness. Training with others as part of a community has always been key to our philosophy about achieving individual and personal fitness goals. Over the years we have continued to develop the fitness program with the addition of yoga, pilates and spin.


In 2010, we opened our second building, MAX Central on St. Clare Avenue, offering 25,000 sq ft of space to grow volleyball and basketball programs. This new space enabled the introduction of an arts program which included music lessons and a dance school.


Parents were struggling with getting their children to varying scheduled activities at several locations. This inspired our founders Mark Dobbin and Tom Williams to create City Stars; an organization providing high-quality athletics programming for youth in large, well-outfitted buildings in centralized and convenient locations for parents and kids. 

In 2009 we purchased and opened our flagship location at 34 New Cove Road, with 28,000 sq ft of operating activity space.

Get In Touch With MAX

We love hearing from you! Our customer care team is always available to help you find the perfect program for the you or your family.