Get the MAX Vision, Mission, Values

As everyone adapted to the global COVID-19 pandemic, MAX pivoted to offer many of our programs virtually and then quickly adapted to offer safety protocols in all our facilities to meet and exceed public health guidelines.

In 2019, a fire completely destroyed our Mount Pearl location, however, the change allowed us to operate in smaller buildings and get closer to the communities we serve by leveraging our strong relationships with municipalities and community organizations.

2018 was a big year as MAX added two additional afterschool satellite locations at the Kenmount Terrace and Southlands community centres as part of an official relationship with the City of St. John's. In addition we carried out a $1,000,000 renovation of our Mount Pearl location, purchased our third regulated child care license, and began operating a preschool program in the east end at our New Cove Road location. 

In 2018, MAX also purchased a STEM For Kids franchise and began building our very own proprietary STEAM curriculum! STEAM extended our product offering to an educational space while staying true to our promise of delivering enriching activities in a hands-on, active way. 

MAX purchased a Music Together license from the American-based franchise in 2017, bringing parents and children ages 0-5 to MAX to learn the magic of music in a fun and interactive way.

A second MAX childcare space was opened in 2015, with the purchase of Gingerbread House, an existing preschool and childcare centre in Mount Pearl.

In addition in 2015, the afterschool program continued to grow into satellite locations in Mount Pearl, Paradise, and Conception Bay South.

Afterschool programming became MAX’s core offering. We differentiated our program by prioritizing active and healthy living, giving kids a much needed outlet for physical activity. MAX strives to be the opposite of a 'homework club' because we strongly believe for a child to excel academically, socially, and emotionally, physical activity is central to their wellness.

MAX moved into childcare in 2013, by acquiring our license to provide regulated childcare to the community in Mount Pearl. The first MAX childcare operated from our Olympic Drive location.

Our third MAX building was purchased to extend our reach to Mount Pearl in 2012. Another 19,000 sq ft of activity and athletics space, bringing the total MAX space to just over 60,000 sq ft.

MAX Fitness was launched in 2011, with a unique value proposition offering group training and 'functional' fitness. Training with others as part of a community has always been key to our philosophy about achieving individual and personal fitness goals. Over the years we have continued to develop the fitness program with the addition of yoga, pilates and spin.

In 2010, we opened our second building, MAX Central on St. Clare Avenue, offering 25,000 sq ft of space to grow volleyball and basketball programs. This new space enabled the introduction of an arts program which included music lessons and a dance school.

Parents were struggling with getting their children to varying scheduled activities at several locations. This inspired our founders Mark Dobbin and Tom Williams to create City Stars; an organization providing high-quality athletics programming for youth in large, well-outfitted buildings in centralized and convenient locations for parents and kids. 

In 2009 we purchased and opened our flagship location at 34 New Cove Road, with 28,000 sq ft of operating activity space.